Pragmatic Blog

The “art of war”

Assessing your positioning

On-demand CMO panel

Adapting during these turbulent times

Your positioning is due for a refresh

It's time to re-assess your brand’s value proposition

Credit Card Customer Marketing

3 Pragmatic ways to optimize

Campaign Spotlight

Generating measurable & award-winning results

Digital Challenges for Card Marketers

How to overcome the 3 most common digital problems

Supporting Local Bravery & Business

How we raised funds to provide meals for healthcare workers

On-demand panel discussion

Real data reveals the changing tides of co

Bad News on “Free Lunch” Search

Credit Card Teaser Rates Aren’t Always Right for the Menu

Card Marketing as the Country Reopens

Learn how card marketers can capitalize on reopening

Top 5 trends in card creative for 2020

Will they pay off?

Customer strategy in New Normal

What my 7-year-old taught me about rethinking customer strategy

Immediate COVID Marketing Support

5 ways we are already helping clients right now

The New Normal

Four customer trends that matter more than ever

The Anonymous vs Known Universe

Which one are you living in?

5 truths about virtual agency life

Higher productivity, better quality of life, and more

What is People-Based Marketing?

People-based marketing defined, and its impact on results

Performance Dashboards

Four key considerations for maintaining a performance dashboard

Make your creative work harder

Discover how our proven best practices can help your creative perform

Client Case Study: Connected TV

Integrate your “old school” direct mail program with CTV

The Art of Onboarding

5 steps to transform today’s customers into tomorrow’s brand advocates

Tips from a WFHM

3 tips on how to be a successful work from home Mom

How I got here

I’m honored to be a part of this team

My path to Pragmatic

Screens were always on and information was continually sought

Client Case Study

Improve customer cross selling by using a behavior-based CRM journey

Client Case Study

From Platforms to Profits

Account Based Marketing

B2B marketers are people too and like everyone else, they watch GOT

Marketing in a Millennial World

Three surprising insights discovered from learning to market to myself

"Subscription Economy"

Three Common Pitfalls to Avoid for Customer Journey and CRM Initiative

Customer Journey Mapping

The 4 truths of customer journey mapping

6 Steps to Generating Value

Here is a 6 step process to designing automated marketing programs