There’s no question that COVID-19 has impacted our world in countless ways. But has it changed the way your brand should find, engage and serve customers? You’ll never know unless you analyze the data.
Watch our panel discussion below as we delve into real consumer data – along with our data science partner, BLEND360 – and explore how shifting dynamics demand marketers ask themselves three key questions:
• Could geography be critically impacting performance?
• Does your target audience now look fundamentally different?
• Should your channel mix change based on responsiveness?