Millennials are the biggest generation in American history1 and are set to lead in generational income within the next 5 years2. WE (yes, I’m a proud lifetime member) are important to pay attention to yet are often over-generalized.
Subscription-based models appear to be disrupting businesses everywhere, including many of our clients at Pragmatic. A recent Forbes article referenced this new “Subscription Economy” as a way to have greater flexibility, enabling “adoptability to either pay as they go, or pay per subscription monthly, or via a long-term contract.”
My wife and I were debating what “urban myth” means so we went where all of life’s great debates are resolved – Wikipedia. Here’s what it says: 1. A widely circulated story, often believed to be true by the teller, but usually distorted, exaggerated or fabricated, and often having elements of humor or horror.
We’ve been doing a lot of work with clients lately to help them maximize the value they are getting from their investment in Marketing Automation platforms like Eloqua, Marketo, Pardot, and SF Marketing Cloud.