Performance Dashboards in the Age of Agile

For savvy direct marketers, a proven winning formula is often comprised of a meticulously designed strategy on one hand, and a performance-driven approach to creative execution on the other. In this regard, demonstrating success often hinges on effective reporting that captures both how a campaign is performing and how the results contribute to overall business…

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Make your creative work harder

If you’re not seeing the results you’d expect from your direct response creative, you’re not alone. Crafting communications that stand out in a cluttered marketing environment, effectively deliver your message, and consistently drive conversions – all while living within your brand – is a complex task. That’s why many of our clients rely on us…

Amy Phillips

How I got here

When you know an opportunity is right – you not only say yes – you go for it and take full advantage knowing that you’re about to do something next-level. That’s the philosophy that led me to working with Pragmatic’s all-star team of whip-smart, thoughtful, results-oriented experts. As someone who always strives to do more,…

My path to Pragmatic

As a child of the digital age, I’ve never known a world without constant consumption of media and content. From the start, my perception has been influenced by advertising in a profound way – and I’m okay with that. Maybe it’s because I grew up in a technology-obsessed household with an electrical engineer for a…

Client Case Study: Improve customer cross selling by using a behavior-based CRM journey

We began an engagement with a service provider a few years ago. We were charged with evaluating their customer marketing efforts and outlining the go-forward strategy, creative execution and analytics to increase the cross sell of additional products and services. Like most providers, they not only offer the featured service to their customers, but also numerous affiliated products and brands each of seemingly high value.