road sign with arrow pointing right

Putting your positioning into practice: Three common pitfalls

In Vincent Cheung’s previous two entries on Positioning, he briefly discussed why forward-looking marketers are feeling the urgency now, more than ever, to refresh their positioning, and the importance of knowing yourself and your competition before building your Positioning Prism. As a quick reminder, Pragmatic’s approach to a positioning roadmap comprises these five key steps:…

CMO Panel discussion video

On-demand CMO panel: Adapting during these turbulent times

Watch as three C-level marketers discuss how they’re identifying opportunities and innovating in today’s world. Moderated by Pragmatic co-founder, Lloyd Lee, this fast-paced and interactive panel provides helpful insights and ideas for optimizing your marketing strategy in the “new normal.” To learn more about how we can help you identify and take advantage of marketing…

Campaign spotlight: Generating measurable & award-winning results

We’re proud to share our results and corresponding awards driven by a recent project with Unison. Through our strategic approach, we were able to transform highly targeted B2B prospects into motivated brand ambassadors with a multi-stage, behavior-based journey. Campaign overview Unison HomeBuyer is a home co-investment solution through which home buyers get cash toward a…