marketing content idea board

Making Old (Content) New Again

My colleague recently posted about the success realized by one of her clients, having shifted to an ABM strategy with one of their business lines. This sparked a series of subsequent discussions amongst our team, specifically around the importance of content and the role it plays throughout the sales process. While you might be thinking…

Pragmatic supports Texas and Rebuilding Together

Sending love and support to Texas

Dear friends, family, colleagues, and clients in Texas, We know these last few weeks have been challenging to say the least. Two of our own Pragmatic employees are Texans who struggled through power outages, water issues, and broken pipes. And while the immediate impact of the unprecedented winter weather event is hopefully declining, with power…

3 ways to optimize credit card customer marketing

3 ways to optimize card customer marketing

The push to “flatten the curve” will undoubtedly have long-lasting market implications beyond 2020. Leaving no industry unaffected, marketing budgets are being scrutinized now more than ever, with entire departments being asked to justify campaign costs and demonstrate definitive ROI. And while innovation is supposedly borne out of chaos, it shouldn’t take a pandemic to…