As marketers, we are all well aware that budgets are always limited. I’ve never met a marketing team who had more money in their budget than they needed to drive all the programs and initiatives on their wish list forward. Consequently, maximizing the value and impact of marketing’s contribution to the organization requires making difficult…Details
For savvy direct marketers, a proven winning formula is often comprised of a meticulously designed strategy on one hand, and a performance-driven approach to creative execution on the other. In this regard, demonstrating success often hinges on effective reporting that captures both how a campaign is performing and how the results contribute to overall business…Details
If you’re not seeing the results you’d expect from your direct response creative, you’re not alone. Crafting communications that stand out in a cluttered marketing environment, effectively deliver your message, and consistently drive conversions – all while living within your brand – is a complex task. That’s why many of our clients rely on us…Details
Your traditional, “old school” direct mail program integrated with the emerging world of Connected TV … sound unlikely? Chocolate and peanut butter may not have sounded like a good combination at first either, but the integration of CTV on a 1:1 level with direct mail is proving to be just as tasty for one client.
Fresh off a successful acquisition campaign, preliminary reports are indicating a profitable quarter. Excitement is high as the sales and marketing teams sit down at their weekly meeting, doling out high-fives across the conference table. Job well done! Mission accomplished, right?
Six and a half years ago, I was blessed with a baby girl and, 15 months after that, a baby boy. I never knew what being a mom would be like until it really happened. Suddenly, my life changed more than I could’ve imagined – of course, all for the better. I went from being…Details
When you know an opportunity is right – you not only say yes – you go for it and take full advantage knowing that you’re about to do something next-level. That’s the philosophy that led me to working with Pragmatic’s all-star team of whip-smart, thoughtful, results-oriented experts. As someone who always strives to do more,…Details
As a child of the digital age, I’ve never known a world without constant consumption of media and content. From the start, my perception has been influenced by advertising in a profound way – and I’m okay with that. Maybe it’s because I grew up in a technology-obsessed household with an electrical engineer for a…Details
We began an engagement with a service provider a few years ago. We were charged with evaluating their customer marketing efforts and outlining the go-forward strategy, creative execution and analytics to increase the cross sell of additional products and services. Like most providers, they not only offer the featured service to their customers, but also numerous affiliated products and brands each of seemingly high value.Details
In my last blog entry, I outlined 6 steps to generating ROI from your marketing automation platform. As client investments in tools like Eloqua, Marketo, Pardot, and Salesforce Marketing Cloud continue to grow, this has become an increasing focus for us at Pragmatic: namely helping our clients turn their investment in marketing platforms into profits.