Performance Dashboards in the Age of Agile

For savvy direct marketers, a proven winning formula is often comprised of a meticulously designed strategy on one hand, and a performance-driven approach to creative execution on the other. In this regard, demonstrating success often hinges on effective reporting that captures both how a campaign is performing and how the results contribute to overall business…

“Subscription Economy:” Three Common Pitfalls to Avoid for Customer Journey and CRM Initiatives

Subscription-based models appear to be disrupting businesses everywhere, including many of our clients at Pragmatic. A recent Forbes article referenced this new “Subscription Economy” as a way to have greater flexibility, enabling “adoptability to either pay as they go, or pay per subscription monthly, or via a long-term contract.”